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C&D Group’s self-owned IP “C&D Joy Run” starts in Hangzhou, and over 1,000 people share the joyful event
2023/11/06
On November 4, “C&D Joy Run” started in Hangzhou, and Ye Shiwen, the first Golden Slam player in Chinese swimming and a famous player in the Hangzhou Asian Games, made an appearance on the site and interacted with the runners enthusiastically. The event attracted more than 1,000 runners to gather at the Rainbow Runway of Hangzhou Binjiang River to enjoy the 5km Joy Run and Carnival Activities, immersing themselves in the multiple experiences of sports, hanging out, dining, and leisure.
C&D Group has long been committed to the development of culture and sports. As the major title sponsor of the Xiamen Marathon, C&D Group created its IP “C&D Joy Run” since 2015 and upgraded the concept to “Joyful Running and Seeing the Good Together” in 2019, which integrates elements of culture, public welfare, and urban humanities into the marathons. So far, it has held more than 20 marathons, running through more than 10 cities in China, including Shanghai, Wuxi, Tianjin, and Guilin, with nearly 50,000 participants.